Boys learn a lot from sports — including that aggression, having control, pushing past others, and fighting to the finish is celebrated. For girls, perfectionism can make athletes into stars, but it can also open them up to controlling relationships, exploitation, abuse.
Two high school social-emotional programs — "Coaching Boys Into Men" and "Coaching Girls Into Leaders" — are based on a well-known fact: coaches have outsize influence on the kind of people young athletes are, the adults they become. The programs are built around brief weekly conversations between coaches and their teams using TeamUp Coach Kits and 12 specially designed play cards.
Leveraging popular shows like "Game of Thrones..."
...and "Girls" to talk about the benefits of working for this great employer with a great culture.
This is a start-up network of autism therapy centers. It needed positioning, a brand, and a website (just to start).
One of America's largest energy companies from nuclear to wind needed more than 250 new pieces of content.
It's a first in domestic violence services. Women (and yes, some men) can email, call, or live chat in hundreds of languages.
If you bought a supplement plan, you'd go to...
...an authenticated site behind a login that would help you navigate your entire patient experience, educate you at the right moment about using your benefits, and create customer satisfaction. That's the site I wrote from start to finish.
Not live yet, stay tuned
I was retained to rewrite all of LogMeIn's corporate content, updating it for our new work-from-anywhere era (which is here to stay beyond the pandemic), getting out of product-by-product sales by adding emotional appeal and cultural relevance to its entire GoTo portfolio.