I wrote the fun script for a great 11-year-old kid and directed her. She's not a professional, but you'd never know.
With my creative team, Ahold supermarket chains Stop & Shop and Giant really listened to women (which a lot of companies say they do, but they don't).
Families sent in their "Sweet Sunday Moment" stories enjoying Pillsbury cinnamon rolls. Those with the most votes had their stories told on deliberately real, informal YouTube video that I directed. Here's the final winner.