Need help?
Need help?
Need help?
Humans have the attention span of goldfish. You have 7 seconds to share your idea, so the few words you choose have to be right. Of course, goldfish can grow into content-hungry beasts that must be fed on-demand. Omnichannel writers? They're unicorns. I think I am one, but you tell me.
About me.
Need help?
Need help?
I'm a refugee from agency life at Arnold, MullenLowe, Isobar. Some clients? HBO, Reebok, LendingTree, American Express, the US Army, Pillsbury. I had the big creative jobs. Today, I have an intentionally simplified life as a happy free agent remote writer for cybersecurity leader Rapid7.
See stuff.
Need help?
See stuff.
Selections from my portfolio are up in the nav. You can see examples of websites I've done, creative work directed at parents and kids, technology thought leadership, blog posts, and TV. There's a lot more, so if you're looking for a very specific kind of experience just ask, I might have it.
Algorithms like fresh, authoritative content. We all do.
Pay attention to Google's advice, online and off.
Write like an expert-level human being that wants to be understood, to be helpful. Don't go over the reader's head, but be someone who could. If your content is obviously written by a novice copywriter, it will never be considered quality.
Focus on a great reader experience. And for this advice, we can go back to Strunk & White's "The Elements of Style," first published in 1918. Be clear and considerate of the reader, who doesn't know what you do. "[B]reak through the barriers that separate you from other minds, other hearts — which is, of course, the purpose of writing."
Work-from-anywhere is the future.
Stanford's 2-year study: remote is more productive.
The Industrial Revolution pulled people out of their homes to work. Will the digital revolution let us all go back? Stanford found remote workers put in the equivalent of an extra day of work each week. They focused better, took fewer breaks. Attrition was cut in half. Companies saved an average of $2,000 per person on office space, which they can pass on to customers.
Today, a suite of work-from-anywhere, collaborative tools make virtual feel close. Distributed teams and digital nomads were required by COVID. Chances are they're here to stay.
